top of page
BEHIND THE BRAND


Inside The Unconventional
The Unconventional is a small business founded by Jade Chen, a student from Liverpool who
aims to bring you handmade pieces that are affordable, as well as environmentally friendly. As a small business, I aim to spread awareness about the exploitation in the fast fashion industry and encourage you to join the fight against it. Furthermore, as a woman of colour, inclusivity under my brand is a priority and I am constantly working to increase my size range and adjust to your individual needs as customers. Join the community and support slow fashion!
bottom of page